META Tags Really Do Matter

This is gonna be a very quick post.  I didn't think that I'd ever have to post such obvious truths in this blog, but I'm some times surprised by what misinformation is out there.

1) <TITLE> tags are very important

2) <META> description tags are very important - the content of them shows up on the Search results page. 

3) <META> keyword tags are very important.  Not quite as important as they used to be, but trust me, they're important.

4) CONTENT on your pages is also very important.  Never forget that.  As Search Engine spiders get smarter, the actual, real content on your page matters more and more.

But please, don't let anyone tell you that you don't need <TITLE> or <META> tags.  And please, do me a favor.  Go to your Web site right now and "View the Source" of at least the home page.  If there are no <META> tags there, please add some.  For me.

Then go to your best friends' page.  You owe it to them.