A Blog is a Perfect Compliment to Your Site
By the time I'm writing this, it's no longer news that corporations are jumping on the Blog bandwagon. It seems like everyone is wanting to get in on this idea, and there are several ideas why it makes very good sense for your company, no matter what it does, to have a blog. Here's a couple:
1) Search Engine Rankings
No, just HAVING a blog isn't going to get you a better ranking in search results, but using one effectively will. I know this from personal experience, it's not just something I read somewhere. Linking to your Web site from your blog posts helps to building your page ranking both by having an increased amount of inbound links from a different domain name, but allows you to making the linking text whatever you want.
Here's a link to learn more about Web Design in Washington, DC. If you click on it, you'll see that it takes you to my company, Carousel30's page about Web Design and Development.
2) You can have a Perspective on the World without putting it on your Home Page
This is a little more abstract perhaps, but basically, the information that you have on your corporate Web site is directly relating to your company. You might have Press Releases, news stories that mention your CEO or company in a favorable light.
But what about related news happening in your industry? Previously, some sites would have RSS feeds on their page that would have "industry news", but this introduces a tricky issue -- what if your COMPETITOR is featured favorably in one of these RSS feeds? Do you take off the feed from your site. What if there was a way that you could CONTROL the related topics that you show and respond to?
That's where your blog comes in. Let's say the price of widgets increases because of transportation issues in the Midwest. Your business is in manufacturing, but you want to respond to this issue. Talk about it on your blog, and let your shareholders, your customers know that you are in touch with your industry and are working to help make things better.
So, there's a couple reasons to jump on the bandwagon.
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ABOUT THE AUTHOR
Greg RS Kihlström is an award-winning Designer and is currently Creative Director at Carousel30, a Washington, DC-based firm that specializes in Web site Design, Video Production and Post-Production and Print Graphic Design.
