Search Engine Optimization is and will continue to be a major way that organizations promote and market their businesses online, but the sooner you begin to see SEO as only one component in the larger online world that now includes the Social Media sites like Facebook, MySpace, Twitter, etc.
Those that catch on quickly and truly understand how everything ties together will begin to pull ahead of those that are solely focusing on SEO.
Until then, it's time to get back to some Search Engine Optimization work.
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Greg Kihlstrom is the Creative Director at Carousel30, a Washington DC Web Design & Development firm
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