YOU: A little off-topic

Alright... this doesn't have a whole lot to do with Web Design, but I must post this anyway.

I'm sure you've seen the TIME Magazine cover where "YOU" are the person of the year. I know I got a warm fuzzy just seeing my vague reflection in the magazine's cover.

Now, Advertising Age has named the Ad Agency of the Year. Guess who it was? Yup... the Consumer. Wow. I don't want to spoil it for you, but if you are a female and reading this post, I have a good feeling you're going to win Best Actress at the Golden Globes this year.

There's certainly something to be said for the power that consumers have over the content that they both create and choose to watch. But does that make them advertisers? And what about all the previous years - what did those people do? They probably just didn't watch TV or showed their home videos to their friends.

If there's anything to learn from this, it's that Word of Mouth, while certainly not a NEW thing, is so crucially important to us as advertisers that if we can get consumers talking about our company (and hopefully in a favorable light), we have succeeded.

I'm about to prepare my Sexiest Man of the Year speech...